Healthcare Lifestyle Case Study | Commercial Advertising Photography
UnitedHealthcare (UHC) has always been dedicated to helping people live healthier lives and making the health system work better for everyone. They serve millions of people anywhere from early years to retirement and on. When it came to digital collateral and advertising, the UHC team lacked a comprehensive selection of imagery for advertising, direct marketing, internal communications and digital media assets and called in the Dana Hursey team to help.
Effective & Efficient
With UnitedHealthcare’s needs in mind, the ultimate goal was not only to have them walk away with added-value and flexible assets that could be used across various marketing mediums, but also to have the images be effectively and efficiently produced within a two-week production period.
No “I” In Team
Through the production process, the Dana Hursey team worked closely with various ad agencies conceptualizing the project, refining the shot lists to maximize output, and prioritizing tasks that needed to be accomplished to complete the job with excellence. The scope involved juggling multiple scenes, locations and talent pools--- all of which culminated in providing a multifunctional bank of imagery that could have the flexibility to be recycled for years to come.
Relationship Is Key
Although a big feat to be completed in two weeks, our team did not face any difficulty when it came to working with UnitedHealthcare. Their vision was clear and they knew how to communicate it well. The true glue, however, was the relationship our teams built together. We truly felt like partners throughout the process with UnitedHealthcare, helping them to “package” the production in the most versatile way so it could be utilized in future campaigns. UHC put their full trust in the Dana Hursey group to get the job done and deliver the results they needed.
Next Level Results
With all hands on deck and productivity at its maximum, the project was sealed and sent off by deadline with flying colors. We gave UnitedHealthcare an incredibly elevated collection to showcase the versatility, value, and the accessibility of their offerings and services that spoke directly to their target audience.
In It For The Long Run
Since the initial project, UnitedHealthcare has repeatedly returned to the Dana Hursey team for over a decade with confidence in our ability to deliver whatever subject they throw at us. We have produced thousands of images for their marketing efforts including assets for direct mail, their website, social media, as well as digital image libraries for both internal and external use.